Wheels

THE MATTE FINISH

Rides
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Photograph courtesy of Lamborghini

The aftermarket-customization industry isn't known for spawning desirable trends (spinner wheels, anyone?). But one development has found so many fans that it's gone from a bespoke addition to a factory offering: the matte-finish exterior, which softens a car's curves and cuts glare. This summer, Lamborghini begins shipping matte Gallardos in Nero Nemesis (black), Bianco Canopus (white), and Marrone Apus (brown). And later this year Mercedes will offer U.S. customers special-edition SLs in gloss-free Designo Magno Kashmir White. It's a treatment you can expect to see more of, says Peter MacGillivray, vice president of the Specialty Equipment and Marketing Association: "When luxury brands start offering it, that's a pretty good indicator it's not a fad." Ian Daly

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Photograph courtesy of Mercedes Benz

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