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THE OPENING: TOPMAN

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Topman
Courtesy of Topshop

For years Brits have had a style advantage—Topman. Now you can get in on the action without flying to London. The cult shop opens its first U.S. store in New York's SoHo neighborhood this month. Like the behemoth Topman in Oxford Circus, the shop here will fill its floors every couple of weeks with a fresh lineup of affordable jeans, shirts, suits, and coats. "The store has everything that's current right now," says design director Gordon Richardson. In addition to shopping Topman's regular mix, you can peruse the brand's upscale collection, Topman Design, or sift through its new Black Trouser Project—a collaboration between Topman and five designers, including Americans Patrik Ervell and Tim Hamilton—for the perfect pair of pants. And while you can't get fish and chips, you can get a taste of London, thanks to Topman's imported in-store stylist, Harry Hazel, who, at no extra cost, will whip up outfits for you.


LONDON CALLING
Topman's Harry Hazel has styled rock stars, and now he⿿s here to dress you.

Topman2

Q: What's a quick fix for a guy who wants to look more modern?
A: Start with a fitted suit. It provides a smart, versatile base and allows the wearer to add personal touches.

Q: What's an easy way for a man to make sure his clothes fit properly?
A: Don't always go by the size on the label. Take some time and try on a few different sizes. The best fit for you is not necessarily in the size that you think you are.

Q: You've styled rock stars, like the guys from Coldplay, MGMT, and Kings of Leon. Do they try to look like rock stars?
A: We're still seeing skinny jeans, although where it was in the obligatory black or blue, we're now seeing them in every color and wash. The rock look is constantly being updated with accessories like straw trilby hats and printed scarves.

Q: What's one U.K. fashion trend that Americans should co-opt?
A: The great thing about London is that it's about being individual and you can dress how you like—everything goes. Courtney Colavita

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