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You'd never shop for a bicycle in a car showroom or go looking for steaks in a candy store. But when it come to high-end furniture, one of the best new purveyors is an Italian fashion site. Yoox.com, where the dressing-room-averse buy their Comme des Garçons with a mouse click, has been quietly building a stable of international design brands—Moroso, Iittala, Magis—and recently launched exclusive online shops with Kartell and Estd, the more affordable sister line of Established & Sons.

Monica Khemsurov

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