In an exclusive for DETAILS.com, ck one unveils its campaign imagery for spring 2011, which includes not only fragrance, but underwear, swimwear and denim under the iconic label. Shot by Steven Meisel, the video features a colorful cast of characters (including models Lara Stone and Callum Wilson along with Pixie Geldof) that each represent the diverse individuality of the new ck one lifestyle brand. Watch out for the print campaign when it rolls out in April issues and the video campaign on LED billboards worldwide starting March 1st.
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