Fashion

Italian Style Goes for a Hike: Camo's Spring/Summer 2012 Lookbook

  • CAMO_062811_1.jpg
  • CAMO_062811_2.jpg
  • CAMO_062811_3.jpg
  • CAMO_062811_4.jpg
  • CAMO_062811_5.jpg
Click above for a full sideshow


True Italian style is the cultivated appearance of effortlessness. Sprezzatura, they call it. But this studied casualness isn't just for riding bikes down Milanese back streets or posing for The Sartorialist. Sometimes sprezzatura needs a little time in nature. That's where the spring/summer 2012 lookbook from Stefano Ughetti's Camo comes in. Based in Biella, in the foothills of the Alps, Camo utilizes local craft and fabrics to combine Italian aesthetics with rugged wearability. Perhaps that's why these models look so good hiking up mossy hills and posing near waterfalls. The tailored suit jackets, slightly high-waisted pants, detailed knit polo shirts, and wide-brimmed felt hats are stylish enough to wear around town but can also survive a weekend in the country—ideal for an active sprezzatura lifestyle.

By Tania Jachens

Also on Details.com:
NYC Gets a Taste of Europe's Go-To Affordable Suit Source
Swagger 360: Behind the Look of the Comfortable Designer
From Milan, the DETAILS Fashion Editors' Fashion Week Photo Diary
Details Newsletters
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, and Privacy Policy.
Subscribe to Details
Newsletter Sign Up
  • Get the latest in men's style, grooming, diet, fitness and pop-culture trends every Wednesday. See Sample
  • Get the most popular articles, blog posts, and slideshows of the past week every Saturday. See Sample
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, and Privacy Policy.
AROUND THE WEB
Powered By ZergNet
Subscribe to Details