Designer Massimiliano Giornetti on His Favorite Look From Ferragamo's Fall Collection

craftoffashion_080511_1.jpgIn our Craft of Fashion series, we ask top designers to pick one look from their fall/winter 2011 collections and explain the inspiration behind the item, how it was fabricated, and—of course—how to wear it. This week, Salvatore Ferragamo's Creative Director Massimiliano Giornetti tells the story behind his peacoat.

For this collection, I focused a lot on playing with dimensions. The idea to create this peacoat was inspired by the melding of military chic and sophisticated urban living. Where trenches and overcoats were oversized and voluminous, the silhouette on the peacoat grew closer to the body to form a more crisp and tailored overall look. I found a balance melding the confidence and allure of the late 1970s with high waistlines and slim boot-cut pants mixed with a military-inspired, strong, fitted silhouette. I chose a heavy cashmere-wool blend for this coat, not only for functionality but also for construction and shape. It was important to me that the military coat not only keep this man warm, as a military coat should, but also keep a tailored and fitted silhouette to modernize the style. I like to think of this piece as a refined man's heirloom in the making—effortlessly cool.


The beauty of such a handsome piece is that it easily translates to a man's existing wardrobe. I'm always interested to see how men make the runway their own. This guy is really a man about town, social with a taste for fine living, and an urban gentleman with a chic uniform matched only by his savoir faire.

By Massimiliano Giornetti

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Photo from Fairchild Archive
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