Best Sellers: South Willard's Ryan Conder on Frank Leder, Quoddy Chukkas, and the Paintings He Wishes He Could Sell


Every week we turn to the top retailers in style—from the owners of small independent stores to buyers from multinational chains—to find out what items have been selling like hotcakes and how they stock their shelves. Today we talk to Ryan Conder of South Willard, the men's boutique on W. 3rd Street in L.A.


What are your recent best sellers?

We introduced Frank Leder to the shop this season and it's doing well. It looks so different than anything else, as far as textiles and silhouettes go, and I was a little nervous at first, but I'm lucky to have such good customers who get it. The linen shirts, ceque wool cardigans, red bavarian loden wool jackets, and deerskin bomber jackets have been popular. He sources and makes all his clothes in Germany, and the quality is pretty incredible.


What's your own favorite item of everything on offer in the store?

I did these leather-soled chukkas with Quoddy this season that I find very comfortable. I did them in a four-ounce leather instead of ten-ounce so they don't get too hot for California. I even ripped out the insole on my personal pair so it's just my foot and then the sole—it feels like walking barefoot but with just a bit more padding from the elements. They seem to be catching on too.


What item have you just gotten in to the store that you're most excited about?

David Korty's new ceramics we did for a shop exhibit are incredible. I want them all, but they are already gone.


Is there some new product or brand that you haven't gotten in to South Willard that you're just dying to get in the store?

There are many, many things I admire, but only a few fit in the shop. Cosmic Wonder is incredible, but we aren't a women's shop. Piet Hein Eek furniture, but we aren't a furniture shop. Richard Aldrich's paintings, James Welling's photographs, or Ricky Swallow's sculptures I want, but we aren't a gallery. This list could take a while.

Also on
Best Sellers: A+R's Andy and Rose on the Jambox, Cool Phones, and the Light Bulb That's Too Beautiful to Cover Up
Best Sellers: Jordan Silver of Silver Lining Opticians on Beating the Big Guys at the Eyewear Game
Best Sellers: Billy Reid on Learning From Customers and Sizing Down South

From top: Courtesy of South Willard; courtesy of Piet Hein Eek
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