The secret to great-looking hair? A little bit of goop. Without it, your 'do can look thin and fall flat. (Or conversely, frizz up into a fro.) Here, a quick guide to picking the right product for your hair type and desired look (above: Grant's Golden Brand Pomade).
What It Does: Gives hair a slick, high shine finish with a lot of hold. Pomades stay moldable all day so you can retouch periodically.
Tip: Apply a small amount to hair with the palms of your hands, then use a comb to shape and give direction. Make sure your pomade is water-based so that it washes out easily at night—you want the product on your hair, not your pillow.
Putty and Clay
The Look: Sexy, undone hair that begs to be played with. Think James Franco or Robert Pattinson. Perfect for the weekend.
What It Does: Gives hair more volume and texture so it'll look thicker and give it separation. Putties and clays both have a matte finish.
Tip: Choose a putty if you want a medium flexible hold and a clay if you want intense all-day hold. Either way, dab a bit into the palm of your hand and work through hair using your fingers to shape and separate into pieces.Lock Stock & Barrel Pucka grooming créme
The Look: Healthy and natural. Think Jude Law or Johnny Depp. Crémes are ideal for longer hairstyles.
What It Does: Gives hair flexibility and natural shine with a "no product" appearance, so you look effortlessly put together.
Tip: Add a small amount to the palms of your hands and work through hair, concentrating on the ends.
About the Author: The Motley is a skillfully curated online apothecary for men. Check here for new weekly posts on everything you need to know about grooming.