Who wants to schlep bags from an overcrowded store when you could shop from the comfort of your couch? You might think that e-commerce caters to the women's market, but 2012 saw the launch of several new online shopping destinations to suit a variety of gentlemanly tastes (and we assume you know all about established sites like Mr Porter). Brooklyn-based Cadet, for instance, stocks its e-commerce site with locally crafted T-shirts and jackets inspired by military-academy uniforms, while the high-end Just One Eye showroom in Los Angeles has become a go-to source for edgy and avant-garde pieces (think Yohji Yamamoto button-downs and antique Cartier lighters). Going back to basics? Flint & Tinder is your source with its collection of American-made briefs, while Nothing Major—Pitchfork's new fashion start-up—keeps things simple with a terrific selection of graphic tees and hand-woven winter accessories.
Below, a guide to notable men's shopping sites that launched in the past year.
After its brick-and-mortar opening last winter, this Williamsburg boutique finally launched its e-commerce site this fall. Its living section, which features unique homewares and Brazilian blankets, is certainly worth a snoop, but we recommend the curated men's category, which offers color-blocked knits by Monsieur Lacenaire, heavy canvas bags by Southern Field Industries, and brass jewelry from Cloud Arrow, the new jewelry collection by the Brooklyn tattoo artist Bailey Robinson.
Our Pick: The Garrison Bag by Winter Session, $285
The name may suggest otherwise, but Pitchfork has something major in mind for its new fashion website, which focuses on the craft and production behind up-and-coming brands. Its accompanying e-commerce site has a quirky, offbeat vibe and features cool graphic tees by Ryan Duggan, knit caps by Jante Law, and back issues of the cult interiors magazine Apartamento.
Our Pick: Nothing Belongs Woven Patch, $5
Co-owners Raul Arevalo and Brad Schmidt handle everything from store decor to garment production at this new Brooklyn men's boutique, which takes inspiration from military-academy dress codes. Suit up in perfectly tailored soft-collar shirts, casual camp shorts, or track jackets rendered in luxe cotton, all of which are made locally in the brand's Bushwick factory.
Our Pick: Officer's Shirt in Marine Corduroy, $158
Just One Eye
Since last year, this L.A.-based showroom and accompanying e-store has become synonymous with super-luxury, stocked with hard-to-find pieces by former Dior menswear designer Kris Van Assche, as well as industry favorites like Yohji Yamamoto. If that doesn't sound fancy enough, check out the gifts section, which offers rarities like a stingray watch box ($5,250) and a vintage 1930s Cartier lighter ($42,500).
Our Pick: Raif Button Cardigan, $3,650
A trip to the Japanese retailer Uniqlo—mecca of color-organized cashmere sweaters and cheap socks—can be a stressful experience. Thankfully, the brand introduced its U.S. e-commerce site this fall, so you can skip the crowds and peruse $30 chinos, $10 neck warmers, and $100 duffel coats sans the Disneyland-like employees blasting store announcements via megaphone.
Our Pick: Premium Down Vest, $99.90
Flint & Tinder
After a successful Kickstarter campaign, Flint & Tinder is starting an underwear revolution with 100 percent made-in-the-USA briefs, boxers, and trunks. If you're stocked up on underthings, check out the soft cotton tees or—our favorite—the American-made Imperial Shave kit, which comes with dual-purpose face/shave soap, pre-shave oil, and a refreshing bergamot aftershave.
Our Pick: The Boxer Brief, $21.95
Initially an accessories-only collection of tough messenger bags, Ernest Alexander's e-commerce shop has expanded to include carefully tailored button-downs, perfect-fit tees, and handy zip folios. The neckties, most of which are priced between $70 and $100, are particularly tempting.
Our Pick: The Orange Wax iPad Carrier Sleeve, $90
Granted, your pockets have to be fairly deep to even entertain the notion of shopping here, but the Paris-based Maison Kitsuné, founded by former Daft Punk manager Gildas Loaec and the architect-cum-fashion designer Masaya Kuroki, is a worthy addition to your daily e-commerce destinations. Here you'll find hand-made shawl-collar cashmere sweaters, sharply tailored trousers, and buttery leather travel bags along with limited-edition vinyl and Aesop toiletries.
Our Pick: Cashmere Shawl Collar Cardigan, $1,850
The brainchild of the professional Ukranian soccer star Andriy Shevchenko and his supermodel wife, Kristen Pazik, Ikkon stocks a mix of luxury European labels such as Rick Owens, Cavalli, and Valentino along with hard-to-find newcomers like the Swedish sneaker-maker Jim Rickey and the cashmere-knitwear company Cruciani. To make its spendy stock a tad more accessible, the site's new "Style Buzz" section recruits experts in everything from tailoring to shoe-making to answering shoppers' burning sartorial questions.
Our Pick: Ovadia & Sons Heritage Sweater, $395
Frank & Oak
The Canadian e-shop Frank & Oak aims to take the anxiety out of the shopping experience by sending monthly picks—all priced under $50—to subscribers based on their personal style preferences. From there, consumers can have their five favorite pieces delivered (free of charge) to try on at home. Buy the ones you like, return the ones you don't, and never sweat going to the store again.
Our Pick: Odessa Chambray Shirt in Cherry, $45
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