The day's top five stories in fashion news.
⋅ Men's shows are already off to a dapper start in London. Topman Design stole the limelight yesterday with statement parkas and loose, bohemian tailoring. The British Fashion Council is posting highlights and videos of all the shows on its website. (British Fashion Council)
⋅ It's time to get in touch with your feminine side. HBO megahit Girls has paired with Urban Outfitters for an Instagram contest. Take a picture of yourself in your apartment with the hashtag #UOxGirls and you could win a year of free rent and a $5,000 Urban Outfitters gift card. Money talks. Almost as much as Lena Dunham. (Urban Outfitters)
⋅ Fashion investor and Theory CEO, Andrew Rosen, announced his new partnership with the CFDA and City of New York to provide no-interest manufacturing loans to help bring clothing production jobs back stateside. (Fashionista)
⋅ The frantic global search for Vittorio Missoni is now on its fifth day. Rumors are swirling left and right: it was an inside job, it's a hoax, his plane was struck by lightning—even that he was kidnapped. No word yet how the CEO's disappearance will affect the house of Missoni's upcoming men's show. (WWD)
⋅ Jay Z, meet Jay Gatsby. The rap mogul and Blue Ivy's number one fan has been enlisted to score Baz Luhrman's forthcoming The Great Gatsby. Can I get a what, what? (Telegraph)