After 10 years of showing in Milan, Burberry announced today that its spring/summer 2014 collection will make its debut in London as part of "London Collections: Men" this coming June.
"London is the creative heart of Burberry and our global headquarters, so we are incredibly excited to be showing our next men's collection here," said Christopher Bailey, Burberry's chief creative officer.
Since the British Fashion Council launched "London Collections: Men" in June 2012, Burberry has hosted events at its Knightsbridge stores in support of the burgeoning showcase (the brand returned its womenswear to London in 2009). Burberry has also created more than 1,000 manufacturing and retail jobs in the U.K. since relocating its global headquarters to the Horseferry House last year.
"The country's proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy," Bailey said. "It is a wonderful time to be bringing our menswear show home."