Game Golf, a combination app and tracking-device designed by Yves Béhar (Jawbone, Herman Miller, BMW, Prada), launched an Indiegogo funding campaign earlier this month that surpassed its $125,000 goal in just three days. The technology, expected to ship in May, uses a belt device, club tags, and an app to record and socialize your strokes without disrupting game play.
"A golfer can compare their performance, but also learn from the way others approach a hole, what club they use, and how they have played in the past," Béhar told Details. "Game is an exact memory of all the games one plays, which means one can identify patterns of play, from times of day, weather, or what drinks were consumed prior. Joking aside, this is really like having a digital caddy always along on the course."
All the Game Golf products were designed simultaneously, Béhar said, which allowed them to focus on the subtle, practical, and beautiful design elements and packaging the look and feel as an "ecosystem."
Professional players Graeme McDowell and Lee Westwood back the product, and amateurs have the opportunity to connect with them by using the app on social media. The integration allows users to share shots, games, and courses on Facebook and Twitter.
The iOS app will be available immediately, but according to the website, the makers are "working very hard to progress the Android development to bring its release parallel with iOS," and although there are a few pricing options, the baseline is $249 with a one-year subscription.
—Jennifer Shore is a freelance Web producer at Details. Follow her on Twitter at @_jennifershore.