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The Week in Fashion: J.C. Penny's Desperate Ad, Brooks Brothers' Great Gatsby Collection, NYC Cult Label Hood By Air Moves West

The week's top stories in fashion news.

Brooks Brothers, which collaborated on many of the costumes from Baz Luhrmann's Great Gatsby, has launched an exclusive Gatsby-themed collection. The patterns were already made for Leo DiCaprio and Tobey Maguire, so why not, right? Although it might tread the fine line between twenties-inspired and twenties-costume, those multi-colored brogues, Peter Pan collars, and Glen plaid waistcoats are just too dapper to resist. (WWD)

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Why do all the shopping yourself when you can let one place do it for you? Izola, purveyor of manly accessories and nicely packaged general goods, is now offering "vintage pairings," curated kits packed with cool conversation-starters for your home, like an antique Dunhill ice bucket with cocktail shaker and coasters. (Izola)

Even though they hired #menswear pundit Nickelson Wooster to consult, advocate for brogues, and generally try to make their men's offerings more on point, J.C. Penney launched an utterly desperate ad campaign this week begging customers to "come back." (Fashionista)

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Mark your calendars: New York cult label Hood by Air will open up a month-long pop up on May 18th at Scion's A/V installation space in L.A. The label is a favorite of A$AP Rocky, Drake, and Rihanna, so hit up the opening night party if you're in town (and can manage to get in). But will Hood by Air be able to translate its gothic-urban aesthetic to the glossy Hollywood Hills? We think so. (Hood by Air)

—Todd Plummer. Follow him at @toddkingston.

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Street Style: The Kite Surfer

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