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New York Fashion Week Backstage Grooming: Billy Reid Goes West-Coast Natural


Our New York Fashion Week grooming report takes us backstage and behind the scenes at Billy Reid's Spring 2014 show.

The Inspiration
After designing several collections with a "buttoned-up and very tailored element," Reid relaxed his menswear this season by introducing a little West coast sensibility. "When I moved from the South to California, I thought about how my closet transitioned from what I had to what I picked up along the way, and what that guy would be in today's world," Reid said.

The Grooming
Hair
"The look really effortless, even slightly undone," explains stylist Matthew Curtis. "We're simply working with each guy's natural hair texture." To give hair a dry, lived-in feel, Curtis mixed various mousses and dry shampoos from TRESemmé and ran the mixture through hair with his fingers. Longer and wavier locks got an extra boost from Solano dryers and irons to smooth strands and add soft waves.

Face
Using her hands (as opposed to a sponge), makeup artist Mara Capps first applied CoverGirl CG Smoothers BB Cream all over the face. She then dusted on a generous amount of CoverGirl Clean Pressed Powder with a large, fluffy brush to evenly distribute the product for a natural-looking matte finish "that doesn't bounce too much light off the face." Body moisturizer mixed with a touch of bronzer was smoothed onto any exposed skin that needed a little extra warmth.

What did Billy Reid think?
"We have a very diverse customer base, so we just want to come across as real. Instead of trying to lump the guys together thematically, I think it's better to let them be themselves."

Pro tip
Capps is a huge fan of BB Cream, which she calls "the perfect un-makeup for guys. They can throw it on like a lotion and it doesn't feel like makeup." In addition to evening out skin tone, BB Creams offer sun protection and anti-aging benefits. Embryolisse makes a version that contains hyaluronic acid, which hydrates and plumps up slack, dull skin.

—Katie Chang is a writer and shopkeeper based in Brooklyn. Follow her at @katieshewrote.

Photo by Nicholas Prakas Photography

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