While there have been scores of conferences dedicated to mommy bloggers and women bloggers and blogging in general, there have been no such events in the men's-style arena for the growing tide of fashion influencers, digital innovators, corporate executives, and content creators. So it was no surprise to see hundreds of (very stylish) people packing Industria Studios in downtown New York City yesterday at the first Details TXT (Tech & Tastemakers) summit. Panelists included Andy Spade, Tommy Ton, Nick Wooster, and the folks behind beloved brands like The Cools, Armani Exchange, Warby Parker, Saks Fith Avenue, Mashable, and A Continuous Lean. Below are select photo highlights with choice quotes about branding, e-commerce, disruption, and other neo-digital buzzwords that popped up throughout the day. Special thanks to emcee Max Lugavere (creator-host of Tribeca Enterprise's Acting Disruptive), Bally, and our Details Network community contributors.
Visit our online TXT program for a complete list of panelists and their bios. And come back soon to watch the full videos of each panel and see more photos.
"Books, robots, and ephemera from travels." —Andy Spade (@PartnersSpade), pictured third from left, on what brought him back to the Paul Smith store time and again before the Kate Spade/Jack Spade lines ever existed.
"Too many companies treat content as either some sort of fairy dust, as in 'Let's just sprinkle some content here and there and everything'll be okay,' . . . or as a commodity, something to fill up space on a wireframe, as in 'We'll just put some content here, can we get the team to whip some of that up?'" —Tyler Thorson (@tylerthoreson) of Gilt, pictured second from right, on content strategy.From the "Digital x Hollywood" Panel:
"National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies." —Ricky Van Veen (@rickyvanveen) of Collegehumor.com, pictured second from left, on the inspiration behind (and necessity of) coming up with regular content frequently.
"Smaller stuff tends to get shared more frequently." —Ricky Van Veen
"They were laughing then, but look what happened." —Stephan Paternot (@stephanpaternot) of Slated, pictured second from right, on how the movie industry isn't moving fast enough in the digital space and how big studios may end up like newspapers—doing too little too late.From the "Beyond the Blog" Panel:
"Having an agent changed everything. [At first] I was just trying to get into shows. I was having fun. There was never any intention of making money." —Tommy Ton (@JakandJilBlog), pictured second from right, on the early days of street-style blogging and, eventually, monetizing his art.
"What is your craft? Are you a photographer, working on films, a writer?" —Lawrence Schlossman (@SartoriallyInc), pictured second from left, noting that many young people start blogs for the wrong reasons (like getting free stuff).
"I was a 49-year-old overnight sensation." —Nick Wooster (@NickWooster), pictured third from right, on how it can take a long time to break into an industry.
"I'm waiting to get fired by the Internet." —Nick Wooster, after admitting that he's been fired from many jobs.
"I realized I'm the target audience." —Megan Collins (@StyleGF), pictured third from left, on writing a column about men's fashion—for guys who need a woman to tell them how to dress so they can meet women.From the "Match Point/Digital Brand Connection" Panel:
"I do get pitched by bloggers, but I'm never sure what I'm being pitched." —Eric Jennings (@ejny) of Saks Fifth Avenue, pictured third from left, observing that the meetings he takes with inexperienced content creators often show a lack of business acumen.
"Women shop, men buy." —Christine Bender (@ChristineBender) of Armani Exchange, pictured second from left, on the gender divide.
"Celebrities are being asked to interact with fans more often. And if it makes the brand stronger and you're not there, you're losing power and reach." —Eric Kuhn (@Kuhn) of United Talent Agency, pictured third from right, on how stars will lose their audience these days if they don't cultivate at least some social-media presence.
"How do you define a blogger?" —Eric Kuhn, noting that shoppers need not have a "www" website to be tastemakers (and to make impactful comments about a brand or product), thanks to the power of social media.The Engaged Crowd The Video Recap