Food + Drinks

Maison Kitsuné's New Paris Café is Changing French Takeout Culture One Cup of Coffee at a Time

"My mum gave me coffee when I was seven. That was her biggest mistake ever."

Coffee culture just got more stylish at the Palais Royal in Paris, with the opening of Café Kitsuné, the Parisian brand's second coffee shop after their successful Tokyo outpost. We sat with founders Masaya Kuroki and Gildas Loaëc of Maison Kitsuné for a quick pick-me-up at their opening party.

"This coffee shop belonged to our fabric supplier," Kuroki said, "who told me they were moving to a bigger space and I said, wait a minute: This is my favorite courtyard and this is a building from 1628. And nobody else was doing takeaway coffee, so I thought, let's make Kitsuné coffee here. You can take your cakes, your tea, or your latté and you can go in the garden."


Masaya Kuroki

Why coffee? I'm a coffee addict. I grew up with coffee. My mum gave me coffee when I was seven years old. That was her biggest mistake ever. If I lose money doing a coffee business, it's because of her.

Where to get the perfect cup: In New York there's Gimme Coffee on Mott Street and then there's La Colombe on Lafayette. These two are my favourite in the city. But if you bring me to Italy every single coffee shop is the best for me.

The secret of a great cuppa: It's the way you serve it. There's a history there. The Italians have had the machine for something like 40 years, and they never wash it so of course every single coffee dripping from it has the amazing taste of your grandmother's coffee.

The Kitsuné coffee experience: For Paris we chose Brazilian beans that are roasted at Workshop Coffee in London, which we have a great collaboration with. In 2013 they won Best Coffee Shop in Europe.


Gildas Loaëc

Favorite thing on the menu: I'm a latté guy—with lots of milk.

Café Kitsuné uniform: A very simple, basic, raw jean and white oxford shirt.

Favorite style trend: I like layers. I don't know how many layers I've started wearing. I also like the way that some Japanese men are dressing: they seem to mix sportswear and chic. Sometimes they're casual, sometimes edgy, but not too rigid.

What the Maison Kitsuné man is wearing for Fall 2014: It's a big collection for us with more looks that are kind of '50s rockabilly. We go into sixties and seventies too, plus some nineties Los Angeles street-inspired pieces. It's younger and cooler, but still made with great fabrics.

What's next: We're opening more stores: one more in Paris and New York, hopefully around Bowery.

• • •

Also on
Rules of Style: Maison Kitsuné's Gildas Loaëc and Masaya Kuroki
Le Cabinet de Curiosités of Thomas Erber Hosted by Maison Kitsuné
Tastemakers: The Duo Behind Maison Kitsuné

Photographs by Karl Hab.
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