Bulgari announced on Friday that sales of some of its jewels are going to help finance the restoration of the Spanish Steps in Rome, making it the third Italian luxury brand in recent memory to go on maintenance duty of the city's landmarks .
Just last year, Fendi embarked on a project called Fendi for Fountains, which is helping to clean up and preserve the Trevi Fountain and four others in the Eternal City. And in 2011, Tods signed up for the colossal task of renovating the Colosseum.
Italy and all of its ancient (read: crumbling) statues and buildings really do need the support—the nation has more UNESCO World Heritage Sites than any other country in the world. Below, a few of our ideas for which brands might step up to the historic-preservation plate next.
Versace: Michelangelo's David
What better monument could Donatella get behind than a marble version of the nearly naked models she sends down the runway season after season?
Roberto Cavalli: The Grand Canal
It's no secret that this man loves a yacht, and loves a party on a yacht even more. His seafaring ways make him the ideal philanthropist to help keep Venice from sinking.
Giorgio Armani: The Leaning Tower of Pisa
Armani's tailoring has long been defined by long, clean lines—and what longer, cleaner line (in the world of Italian monuments, anyway) is there than this famously tilted tower?
Valentino is easily one of Italy's oldest fashion houses, so it makes sense for the brand to help oversee one of Italy's oldest heritage sites.
Dolce & Gabbana The Valle dei Templi
If using prints of this Sicilian temple in recent collections wasn't proof enough, the sheer number of Sicilian models that walk Dolce's runways and appear in its ad campaigns, plus the fact that the company has a fragrance called Sicily, is plenty of reason for the brand to sponsor the upkeep of one of the city's most ancient landmarks (and the home of seven crumbling Doric temples).
—Details associate online style editor Justin Fenner.
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