Seoul Brother: Juun.J Designer Jung Wook Jun on Getting Into Fashion and Where to Shop in His Hometown

Korean designer Jung Wook Jun, the man behind the label Juun.J, has built his brand on reinventing classic menswear staples with what he calls "street tailoring," a mix of youth culture, traditional tailoring, and an eye for architectural forms.

We asked the continent-hopping designer how he got into fashion, what's the best way to spend a night out, and where he shops in his hometown, Seoul.

How He Got Into Fashion

"I was studying fine arts at university, but I was more enthusiastic about fashion. Nothing else interested me, so I started studying it after I was discharged from the army. [In Sorth Korea, conscription can last anywhere from 21 months to three years.]

"The most important highlight in my career was my first show in Paris. That was the first big step to global fashion."

On Planning His Outfits

"I decide what to wear the next day before I go to bed. My favorite outfit is a white shirt and a trench coat, and I love a sweatshirt when I want to be comfortable." (See an example from his latest collection, below.)

Where to Shop in Seoul

"We have System Homme, which is not a designer brand but a Korean national brand. It targets a younger customer, but it's great-quality stuff. It has to be seen if you visit Korea.

"Also, 10 Corso Como Seoul is the best shop in Korea. It's bigger and more modern than the one in Milan, and you can get a great selection of global brands and unique lifestyle products—you can even get some special Juun.J items. The restaurant there has great food, too."

On Seoul's Nightlife

"The chic Itaewon neighborhood is the new hot spot. It used to be visited by foreigners and had lots of outdated clubs, but some young designers have stores there, and lots of restaurants and bars are opening up. I recommend a club called Mystik. It's small but has great music, and it's a good place to meet artists and designers."


Two looks from Juun.J's Spring/Summer 2014 collection.

—Details associate online style editor Justin Fenner.

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Image courtesy of Juun.J
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