Fashion

Why Is Pharrell So Happy? A Brief History of His 8 (and Counting) Collaborations

Pharrell Williams can't stop, won't stop doing special projects with the fashion world.

For the fourth time in as many weeks, Pharrell Williams has made headlines with yet another fashion collaboration. His latest is with Adidas Originals, a brand that's worked with everyone from Raf Simons to Rick Owens.

This project follows hot on the heels of partnerships with Uniqlo and Comme des Garçons. But it's important to remember that the polymath creative, who covered our October 2013 issue, is venturing into familiar territory. Just how many collabs has the hit master racked up? Here's a timeline of Pharrell's work in fashion alone.

2005: Billionaire Boys' Club and Ice Cream

Williams started BBC clothing and sneaker brand Ice Cream with A Bathing Ape's Tomoaki Nagao. The brand has also done collaborations of its own, notably one last year featuring Spongebob Squarepants

• • •

2008: Louis Vuitton

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The singer worked for several years on a collection of fine jewelry called Blason (that's French for coat of arms) with Louis Vuitton's jewelry designer Camille Miceli. The pieces ranged from a $2,070 yellow gold ring to a $620,760 white gold and diamond necklace.

• • •

2010: Moncler

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After spending so much time with so much ice, it seems natural that Pharrell would want to turn to outerwear. He partnered with Moncler to create a capsule collection of jackets and other pieces that launched in fall 2010.

• • •

2013: Moncler (again)

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For his second collaboration with Moncler, Pharrell helped create a selection of titanium sunglasses and a few more jackets and puffer vests.

• • •

2014: Uniqlo

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Pharrell applied the name of his YouTube channel and cultural platform, i am OTHER, for a line of T-shirts he created with Uniqlo that will be available in April.

• • •

2014: Comme des Garçons

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Shortly after he announced the Uniqlo collaboration, Pharrell revealed that his new fragrances for men and women, both of which are called Girl, will be for sale in September. Why Girl for a guy's scent? Duh, it's the name of his latest album.

• • •

2014: Peace Love World

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Another day, another line of shirts. Williams worked with Peace Love World to release tees that bear the lyrics of one of his latest hits, "Happy," just in time for International Happiness Day. The T-shirts, which cost $45, are available for pre-sale now.

Pharrell also used International Happiness Day as an opportunity to raise money for the United Nations' Central Emergency Response Fund. His 24 Hours of Happiness website screened videos of people dancing and singing to his hit song "Happy" from every timezone throughout the day.

• • •

2014: Adidas Originals

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There's a reason Pharrell wore that Adidas jacket to the Grammys. In late March 2014, he revealed that he's been working on a partnership with the sportswear brand that uses fabrics from his textile company, Bionic Yarn. While he hasn't said yet what the products will look like yet, Pharrell assured WWD, "It's my line so it comes from my heart and mind…It's for basically everyone. I'm not doing this for any specific demographic."

—Details associate online style editor Justin Fenner.

• • •


Also on Details.com:


The Makers: Starring Pharrell and 33 Other Visionaries
The Best and Worst Men's Hats at the Grammys
Street Style: Best Black Leather Jackets
Images courtesy of Getty, Louis Vuitton, Moncler, Uniqlo, and Peace Love World
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