In a recent Cool Hunting video that goes behind the scenes at Juice Press' New York City headquarters, company founder and CEO Marcus Antebi shows off the postcards he's used to promote his business over the years. The one that gets a lot of attention features a frowning, slouched-over stick-figure penis with the tagline "What makes penis happy?"
According to Antebi, it's cold-pressed juice. And while researchers have yet to put his precise better-boner formula to the test, drinking green juice might actually get the job done.
Case in point: Men who eat a Mediterranean diet rich in fruits and vegetables are significantly less likely to have erectile dysfunction, says nutritionist Jim White, R.D., owner of Jim White Fitness & Nutrition Studios and the Academy of Nutrition and Dietetics' spokesperson. The connection probably has something to do with the cardiovascular benefits of the produce, not to mention that the combination of fiber, monounsaturated fat, folic acid, and citrus is known to improve heart health and circulation, which could include blood flow below your belt, White says.
Some researchers also believe that vitamin E, which is particularly potent in green veggies, helps with sexual function, and in 2008, researchers at the Texas A&M Fruit and Vegetable Improvement Center found that compounds in watermelon cause the body's blood vessels to relax in the same way medications like Viagra do.
What's more, vitamin C—which is found in everything from oranges and strawberries to kale and bell peppers—helps to strengthen blood-vessel walls, which gets blood flowing to vital organs. In fact, one Biological Psychiatry study found that men and women who took vitamin C for two weeks had more sex than those who didn't, presumably because it increased their hankering for hanky-panky.
So, you might actually want to make the juice bar your new date spot. Just an idea.