New Features

Editors'
Picks

The Daily Details

Fashion

Calm Down, Everyone: J.Crew Isn't Doing a Lower-Priced Mercantile Line

"It's kind of been distorted beyond the reality of what it is."

If you hadn't already gotten excited about the rumors that J.Crew is planning to launch a chain of lower-priced stores called Mercantile, then you won't be disappointed to learn that it might not even happen.

In an interview with WWD, J.Crew CEO Mickey Drexler said all the reports that his company is working to launch a less expensive concept (lower in cost, according to some, than its J.Crew Factory merchandise) are "distorted beyond the reality" of what Mercantile is. So what is it?

"Mercantile is a name we own. There's not much beyond that. It's a name that was available and we liked. The way we run the company, we are always thinking creatively, innovating, and managing our assets. We have secured names and trademarks with either loose ideas or intentions, or with our imaginations. Sometimes things come of it, or they don't."

At this point, Drexler and his camp are simply "exploring whether or not we use it."

—Details associate online style editor Justin Fenner.


Also on Details.com:
Rules of Style: J.Crew's Jenna Lyons
Rules of Style: J.Crew's Frank Muytjens
Tastemakers: The J.Crew Team

Image courtesy of J.Crew.
Details Newsletters
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, and Privacy Policy.
Subscribe to Details
Powered By ZergNet
Details Newsletters
  • Get the latest in men's style, grooming, diet, fitness and pop-culture trends every Wednesday. See Sample
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, and Privacy Policy.