Fashion

4 Questions for Photographer William Wegman on Using His Famous Dogs as Fashion Models for Acne and Trussardi

Pictured, from left: Wegman's Weimaraner for Acne, a greyhound photographed for the Trussardi spring/summer 2014 campaign.

You're known for shooting your own Weimaraners, and you recently used them in an Acne campaign. How does that work?
I like to get in the studio around 10 a.m. and often do little sketches of my ideas beforehand. Right now I have four dogs, so while I'm working with the older two, I put my two youngest on a stand so they get the light flowing on them and the whole feeling. The flash goes off and they all like it. We're talking all the time, but I don't use treats—no drooly Pavlovian thing.

For Trussardi's Spring 2014 campaign, you were asked to use the brand's logo—the greyhound—as a model. Any surprises there?
Yes! Greyhounds are really beautiful, but they're gigantic and can't sit in small spaces, so they were alarmingly different than what I'm used to. When I make my dogs into human characters, I get the clothes at yard sales and slit them open in the back. I didn't want to resort to that with the Trussardi pieces.

What project are you especially proud of?
In the late nineties, I did a series of photos for the windows at Saks. They let me take anything from the store, and I really loved working with clothes by Issey Miyake, because they looked like these wonderful sculptures alongside the dogs.

What's next?
I'm doing a book of my paintings with Abrams. And, as always, photos for art's sake.

• • •


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See Celebrity Selfies by David Lynch, Karl Lagerfeld, Jean Paul Gaultier, and Other Tastemakers

Photographs by William Wegman.
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