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This Week in Fashion: Nike Opens a Shoe Lab, J.Crew and New Balance Make Red, White, and Blue Kicks

Does your workout gear need more science?

The week's biggest stories in fashion news.

  • This week Nike opened six locations of its newest shopping venture, which it's calling NikeLab. Touted as a consumer destination that will "transform the retail landscape" in New York, London, Paris, Milan, Shanghai, and Hong Kong, the spaces feature exhibit-like displays that explain how the brand—and its products—work. You can even shop at these places: the labs already have exclusive collaborations planned with people like Jun Takahashi from Undercover. (Complex)
  • Speaking of collaboration, Russell Westbrook—whose day job is being a nattily dressed point guard for the Oklahoma City Thunder—is taking an active stake in the fashion game by curating products for Barneys New York. Called Westbrook XO Barneys New York, the project involves brands like Marcelo Burlon, Want Les Essentiels de la Vie, Selima Optique, Del Toro, and Nike Jordan (Wesbrook is the current face of that imprint) for its selection of goods, which is due out in July. (WWD)
  • Remember how annoying it was when your friends called you a metrosexual? According to Mark Simpson, the guy who coined the term back in 1994, some guys who used to fit that description have morphed into what he's now calling the spornosexual. The new term alludes to how the intersection of sports and porn is influencing men to put more work into their bodies than their wardrobes. So that's something. (Four Pins)
  • John Lobb—the fancy shoe brand owned by the good people at Hermés—has tapped London-based Paula Gerbase as its new creative director. Gerbase, who previously worked with Savile Row tailors like Kilgour and Hardy Amies, will continue designing her own brand 1205. She'll debut her first collection for Lobb in January at London Collections: Men. (Fashion Times)
  • In case you're in need of a new pair of pumped up kicks, J.Crew and New Balance have linked up (again) for a pair inspired by Independence Day. The shoes will be made available in a limited number at the Liquor Store in New York, The Grove in Los Angeles, and On Lan in Hong Kong on June 14. They'll then arrive at select stores and on J.Crew's website on June 18. Red, white, and blue never looked so stylish. (Sneaker News)
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    Images courtesy of Nike and J.Crew.
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