We like wearing in a great pair of jeans just as much as the next guy, but a Japanese company called Zoo Jeans wants to take that distinct pleasure away from us and give it to a group of animals. An actual group of animals.
Kamine Zoo, in Hitachi, Japan, is creating jeans whose denim has been distressed by the fangs and claws of lions, tigers, and bears. We wouldn't believe it ourselves if we hadn't seen pictures of the process, which the zoo posted online yesterday.
Volunteers roll raw denim onto tires and balls and place them into the animals' holding pens. After the creatures rough the blue material up a bit, the denim is carefully extracted and sent to a small factory in Okayama to be cut into pants. And because of the nature of the distressing process, each pair is technically one of a kind.
For those of you who are roaring with anger that this is some kind of animal abuse, calm down. The jeans will be sold through Yahoo! Auctions starting July 7 (neither a look at the pants produced nor an opening bid was available as of this post), and all of the proceeds will benefit the Kamine Zoo and the World Wildlife Fund. It's people helping animals helping animals, and we're not going to argue with that.
—Details associate online style editor Justin Fenner.