LUBBOCK, Texas — Lightning streaks across the West Texas sky, briefly illuminating Texas Tech's Jones AT&T Stadium. Another bolt lights up the parking lot—it's almost empty, with just a few pickup trucks dotting the black pavement.
What they're doing here now, so early in the morning that it still feels more like late last night, is an open question. The sun won't be up for hours. Neither will the birds.A pair of lights approach, two eyes glowing in the dark. A white Lexus stops next to a sign that bears coach Kliff Kingsbury's name, and he steps out of the driver's side.
It's 4:51 a.m.
He usually arrives at 4:30, so that he finishes his morning workout as the players start theirs. He wants them to see that he does what he asks them to do, only more. But the players don't have an early workout today, so Kingsbury took his time getting in.
He enters the Football Training Facility and turns on the lights, revealing walls covered with bios and pictures of the biggest stars in the school's long football history, including himself. As Texas Tech's quarterback in the early 2000s, Kingsbury propelled the team into the national conversation by putting up record-breaking offensive numbers. Now as the head coach, he is doing the same thing.
After Kingsbury's quick rise as the offensive coordinator at Houston and Texas A&M, the Red Raider faithful hailed his hiring in December 2012 as the first step to return Texas Tech to the level he took it to—and beyond. Kingsbury, 35, brought with him a fearless football joie de vivre, a "score now, later and often" swashbuckling bravado that if nothing else guarantees Texas Tech will be fun to watch.
And there was far more to the excitement than just the return of a local hero. Not to put too fine a point on it, but he is, sources say, impossibly good looking. Easily the most stylish coach in America, he wears designer sunglasses and tailored suits. All big-time college coaches have tailors. Perhaps Kingsbury alone uses his to dress nicely instead of like an insurance salesman from Poughkeepsie.
The buzz around all of that became absurd long ago but shows no signs of letting up. Stores in Lubbock carry T-shirts proclaiming, "Our coach is hotter than your coach." As Case Keenum, Kingsbury's quarterback at the University of Houston and one of his close friends, put it: "He's as cool as he looks. ... Every guy wants to be him, and I think every girl wants to be with him."
And be coached by him. In the last three seasons, his quarterbacks gained more than 15,000 yards and combined for 136 touchdowns. In his first season as head coach, Texas Tech ended the year with a win in the Holiday Bowl over No. 16 Arizona State to finish 8-5.
As his second season dawns—Texas Tech's first game is Aug. 30 against Central Arkansas—the attention on Kingsbury has only increased, and he will be under scrutiny this season to produce results commensurate with the hype. The hottest coach in college football must prove he is more than the hottest coach in college football.
Kingsbury granted Bleacher Report behind-the-scenes access to the inner workings of his program as it prepares for a Big 12 season ripe with both hope and uncertainty. This day-in-the-life look revealed a coach eager to show he is more than just a pretty face.
To read more about Kingsbury, head to Bleacher Report.