In case you've been living under a rock for the past week, the newest social media movement currently trending involves dousing yourself in a bucket of freezing cold ice water in support of the ALS Association, known as the #IceBucketChallenge. Hockey player Sean Avery took it to the next level.
Everyone from Chris Pratt to Ben Affleck have taken the dunk to help raise awareness of the disease and then publicly passed on the challenge to friends. The most recent participant is former New York Ranger Avery, who decided to take on the task wearing what appears to be just a jock strap. You do you, Avery, as long as it's for a good cause.
You can watch the Instagram video he posted, below.