Details: What do you attribute that to?
Gary Vaynerchuk: I'm lucky, I guess. I don't know. It's weird, right? I mean I don't know. I don't know why I looked at people's computer habits in 2004 and said, "Well, this is different than their habits in 2003." But that's what I did. I said, "Holy crap, like, wait a minute." In my head, I had a mini-Nostradamus moment. I sit here now and I think about smart TVs and the iPad and I'm like, "My God, things are changing fast." I really chess play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead.
Details: So do you think the iPad is going to be a game changer?
Gary Vaynerchuk: I haven't wrapped my head totally around it. I'd like to touch it. I like touching things. It could be. I think people watching TV on it could be interesting. I want to see it, I want to see how big the screen is, how it looks, but I definitely think that it's got the potential to do some damage. I can picture people watching a Wine Library TV app in bed or at the table while tasting wine. It's definitely going to be a culture shift. But it really depends on how much usage it gets. CDs and phones were interesting because I knew everybody would have one. I don't know if everyone is going to have one of these.
Details: By your own admission, you were not exactly an A-plus student in school. So how did it feel to be invited to give the keynote at Harvard's Gravity Summit?
Gary Vaynerchuk: I loved calling my mom to say, "Mom, I'm going to Harvard." She got so excited. She's like, "My dream's come true." It's a very fun inside joke in my family. I respect education, I really do, but not in certain forms. It's not the brand that's been sold to our society. But I would be a liar and I hypocrite if I didn't say I was superexcited. It's always flattering to be associated with a brand of that magnitude.
Details: Do you think that the classroom setting is too rigid? Does it need to be reimagined?
Gary Vaynerchuk: I just think that kids like me could have been even better if we had an option to take business law and taxes and the history of commercials and advertising 101 when we were in fifth grade instead of being forced to follow what someone else thinks the curriculum should be.
Details: M.C. Hammer was also a featured speaker at Harvard. Does he now follow you on Twitter?
Gary Vaynerchuk: Oh yeah, M.C. and I text each other. He's very much an entrepreneur. I wouldn't say he's my best friend in the world, but we definitely communicate.