Details: Who would win in a Twitter showdown, you or Shaq?
Gary Vaynerchuk: What's the showdown?
Details: Who can drive the most traffic?
Gary Vaynerchuk: Shaq. Shaq's got more real fans than I do. That's just the way it is. He's had far more exposure and platform support than I have. On top of that, Shaq's got charisma. If he didn't have that, I'd be in much better shape.
Details: You say that your ultimate goal is to own the New York Jets. Are you sure you don't mean the Colts?
Gary Vaynerchuk: I'm very sure that I don't mean the Colts. I've got something for the Colts when I take over the Jets.
Details: Oh, really?
Gary Vaynerchuk: Yeah, losses!
Details: So that's still your ultimate goal—to own a sports franchise?
Gary Vaynerchuk: Not a sports franchise—the New York Jets franchise.
Details: Is it difficult to be a longsuffering fan?
Gary Vaynerchuk: Very! No question. I haven't missed a play since '82. Not a play. I was in Cincinnati, I was in San Diego, and Indianapolis. I'm all in.
Details: Last question. I've got $20 in my pocket. Which wine do I bring home tonight?
Gary Vaynerchuk: I would probably go with a Riesling from Austria. I think it's one of the single most underrated regions in the world and, for 20 bones, you can get serious Austrian Riesling from 2008.