The Rise and Fall of the Blackcard

Once coveted, now commonplace, the AmEx blackcard has had its ups and downs—and spawned a lot of copycats. A time line of the status symbol's rise and fall, with a rock-bottom incident at the hands of—no surprise—the Lohans.

September 24, 2010

November 2008: Starbucks launches its Starbucks Gold Card, which for a $25 start fee earns a customer a free birthday drink, select Wi-Fi access, and other benefits.

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