- Culture & Trends
Bonus Photos of David Beckham
Are we ready for the invasion of Britain's biggest brand?
September 1996: Beckham makes his debut on the English national team and signs an £800,000 (roughly $1.5 million in today’s money) endorsement deal with Adidas that puts him among soccer’s biggest earners.
1997: Beckham begins dating “Posh Spice” (née Victoria Adams) of the Spice Girls. The tabloids eagerly dub him “Spice Boy.”