By his own design, you wonít see Ben Affleckís name all over the promotional push for Gone Baby Gone. If you see the trailer, in fact, youíll notice that itís nowhere to be found. He wonít allow the word Affleck to be used as a marketing hook unless it refers to Casey. This isnít because heís not proud of the work.

The words are bold and full of the kind of bravado a man needs to sell his chance for salvation. But like Harris said, Affleck has a lot at stake. Heís not going to let the kryptonite effect heís developed over the last few years jeopardize it. That means keeping his name out of the Gone Baby Gone glare—at least until he sees how itís received.

ďI feel like this film is a linchpin for my life,Ē Affleck says. ďMy career. I have a lot riding on it. I want [the film] to work. Badly. I mean, a shitty movie comes out on 2,800 screens? Iíve been there and itís embarrassing.Ē

So as uncomfortable—maybe even flat-out immunity compromising—as this buildup to Ben Affleckís Make-or-Break Moment (take 10) has been, the first-time director seems ready to ride it out.

ďThatís why thereís something really great about directing—about having authorship over something,Ē Affleck says. ďIf you donít like this movie, Iím the guy to see. Iím the guy to criticize. I take some measure of comfort in that. Itís fair, at least.Ē