Third Baseman, New York Yankees
With his sizable talent and earnings, single-name ubiquity, and blond-tipped ambition, A-Rod has long been a bit like Madonna. Of course, Madonna hadn't been much like Madonna latelyensconced in her English manor, writing children's books and chugging Kabbalah waterbut that changed when she grabbed ahold of A-Rod. So his reported benediction"She's my fucking soul mate, dude"not only upended two marriages (and kicked off two multi-million-dollar divorce battles) and shook the celebrity-industrial complex, it laid bare the Yankees' $275 million man's own penchant for stirring up controversy. "It's a merger of equals," says Michelle Sterling, founder of the consultancy firm Global Image Group. "His history of infidelity goes way beyond marriage, so this liaison is totally consistent with his public image, which, incidentally, has never been great. But he seems to like it that wayhe's A-Hole." But for Rodriguez, who appears to relish scrutiny even as he shies away from it, his home-wrecking hookup is a symbiotic relationship. He gets to learn the art of being a pop-culture idol at the feet of the master, while she gets back her dirty-girl bona fides: Screw the English accentshe's playing pitch-catch with a strapping superstar 17 years her junior. Thanks to A-Hole, it's good-bye, Madge; welcome back, Ms. Ciccone. We sure missed you.