Scrabble Revivalists (Ages: 27 and 22)

In January, Hasbro, the company that owns the U.S. rights to Scrabble, offered to buy the online knockoff Scrabulous from brothers Rajat and Jayant Agarwalla, for $10 million. The Agarwallas, from Kolkata, India, who were reportedly making approximately $25,000 a month in ad revenue, said they would sell—for a "multiple" of $10 million. Hasbro sued them instead. And while a court ruled that the game itself was not protected by copyright, it decided that the name—and any variation on it—was. Ultimately, Scrabulous lost its lease on Facebook, and the Agarwallas were forced to counter with a generically named facsimile, Wordscraper, and then with a third incarnation, Lexulous, for which they moved their game and user database to a freestanding site, extending an open invitation to the 600,000 former Scrabulous players to come along. Meanwhile, Wordscraper still boasts 214,000 active monthly users on Facebook, and Scrabble, eager to cash in on its newfound relevance, has launched two licensed versions, used by more than half a million players. Thanks to the Agarwalla brothers, Scrabble—whether played using wooden tiles or on a computer screen—is not only cool again but legal.

15. MICHAEL RAPINO, CEO, LIVE NATION >>