Inside the Incubator
The Makery, Brooklyn: A Case Study in Cluster Entrepreneurship
Launched June 2010; shuttered September 2010
Jace Cooke, cofounder
Cook folded this marketplace for endorsements from friends but still drops in every week as he preps his next (secret) start-up.
Small Girls Big Business
Launched July 2010
Mallory Blair, 22, cofounder;
Bianca Caampued, 26, cofounder
Blair, a hostess for Paper TV, and Caampued, an event planner, offer social-media strategies to fashion labels and indie bands.
Bell & Whistle
Launched April 2010
Francesca Sacasa, 26, project manager;
Inés Peschiera, 26, founder
This agency creates media strategies for clients such as the Gates Foundation and Brooklyn start-up Trust Art.