1947
Copywriter Frances Gerety coins "A diamond is forever" for De Beers.


1955
Legendary exec Leo Burnett invents the Marlboro Man, giving the former women's brand a masculine edge.


1959
To market the Volkswagen Beetle, DDB encourages consumers to "Think Small," upending America's automotive and advertising industries. ("Lemon" and "Fahrvergnügen" would follow.)


1971
McCann-Erickson's Bill Backer writes the jingle "I'd like to buy the world a Coke" on a flight delay after observing how the soft drink lightened the mood of his annoyed fellow travelers.


1978
French art director Jean-Paul Goude helps give Grace Jones her severe, androgynous image.


1980
While taking a bath, TBWA's Geoff Hays dreams up Absolut Vodka's "Bottle" campaign.


1984
Chiat/Day commissions Ridley Scott to direct Apple's "1984" commercial, which promises that the Macintosh computer will set consumers free from the tyranny of Big Brother (a.k.a. IBM).


1988
Weiden+Kennedy gives Nike "Just Do It"; Spike Lee adds "Money, it's gotta be the shoes!"


1993

Goodby Silverstein & Partners' "Got Milk?" campaign turns the milk mustache into a must-have accessory.


1994
Gucci creative director Tom Ford courts controversy with a skin-baring campaign; in 2000, he'd turn up the heat further with an ad for YSL's Opium fragrance featuring model Sophie Dahl wearing only stilettos and jewelry.
Photo courtesy of AnOtherMag.com


1997
TBWA\Chiat\Day's "Think Different" campaign for Apple updates "Think Small" for the information age while tying the brand to independent thinkers like Albert Einstein, Bob Dylan, and Amelia Earhart.


2004
Crispin Porter + Bogusky's "Subservient Chicken" campaign for Burger King, featuring a man in a poultry costume who responds to orders, brings Webby weirdness to mainstream advertising.


2010
Old Spice introduces consumers to "The Man Your Man Could Smell Like" (another Weiden+Kennedy creation), who spoofs modern machismo with rapid-fire 30-second monologues designed to go viral.


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