Home Base: New York City
Year Started Tumblr Account: 2007
Power Stat: He has 150,000 Tumblr followers—with no celebrity power behind him.

Though he claims to possess no special skills or magic bullets, Anthony De Rosa —codename: Soup—has over 24,000 followers on Twitter (a lot for a nonceleb) and 150,000 on Tumblr. This makes him a one-time-nobody who's now one of social media's poster children. It's his outsize Web presence and emphasis on accuracy that eventually led to a gig as the social-media editor of Reuters.

"David Carr of the New York Times saw something I posted on Tumblr and based an article around this premise I have that we're giving away so much of our content—me feeling like a digital serf when these social networks are feudal empires—which is kind of ironic because that's where I was able to check myself into the media business," De Rosa says. He now teaches journalists how to source information on Twitter and how to get more data on images that may have been posted to, say, Flickr. He live-tweets major news events like the New Hampshire Primaries, surfacing the sort of insider tidbits to make the Reuters twitter the one to read to know what's happening. Essentially, he's working to disrupt—or at least ruffle—the news system from the inside.

Why bloggers should get more respect: "I think bloggers are tremendously important and are often vilified in an undeserved way. I think you lose credibility if people can't rely on you for information. Mainstream media is not completely ready to embrace that other forms of media are doing real journalism. I don't think the platforms you're on or what company you are with matters—it really comes down to how much you care about trying to be accurate."

The next big thing: "I think social TV is really exciting. Big events like the Oscars and the Grammy Awards and the Iowa caucuses are events that tend to have a really great social element to them, and people love to rip on what they are seeing. I see that as a big potential for TV. [Networks] are losing a lot of money to DVRs, but if you add the social element, people then want to watch things in real time."

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