London hasn't hosted the Olympics since 1948—and only once before that in 1908. But as host of the 2012 Summer Games, the city is back in the spotlight. What follows is an insider's guide to London hotels, shops, and bars; a timeline of fashionable (and not so fashionable) Olympic icons; a musing on professional sibling rivalries; and tips on how to get your own gold-medal body, courtesy of 10 of America's most promising Olympic athletes. Plus, our interview with swimming sensation and August cover star Michael Phelps.
Build a Gold-Medal Body
Olympians share fitness tips and tricks.
Slideshow: Olympics Style
A photo gallery of the good, the bad, and the ugly in Olympics fashion from 1936 to the present.
A case study of the Brownlee brothers sheds light on who becomes a killer competitor.
5 Extinct Olympic Sports
Tug of war, anyone?
Local-Favorite Menswear Shops in London
Must-visit stores for vintage clothes, expert tailoring, and luxury sales.
Best Bars to Avoid the
Olympic Throngs in London
Where to find good drinks, great decor, and not a whisper of sports banter.
7 Most Striking New Hotels
A spate of boutique spots have opened just in time for the Olympics. Here are the best-looking places to stay.
Molton Brown's Londinium Fragrance
Now you can smell like the Olympics (and whisky).
O-Face or Olympic Face?
Agony and ecstasy, indeed. Can you spot the difference?