Made for a Woman—But Dirty Enough for a Man: Fifty Shades of Grey & Breathless

This past year, the Fifty Shades of Grey trilogy laid the groundwork for a boom in edgy, populist erotica that transcends its unfortunate sobriquet, "mommy porn." Although the overwhelming majority of E.L. James' 40 million readers are women (of all relationship statuses), numerous men—including Ryan Seacrest, Dr. Oz, and the Washington Nationals bullpen—have been devouring her books too. These are the herotica-loving dudes author Maya Banks will attract with her hotly anticipated Breathless trilogy, and all three volumes (Rush, Fever, and Burn) will be published in 2013. Each installment centers on one of a trio of billionaire friends and business partners who "dominate both in the boardroom and the bedroom." First up to bat, in Rush: Gabe Hamilton, a 38-year-old hotel tycoon who acts out a classic male fantasy—seducing his best friend's younger sister. If you've been considering investing in an e-reader so people can't see the cover of your book, now might be the time.