Beach Boy

The Launch
Started by three friends from Santa Barbara, Riviera Club is a new collection of surf clothes that feel decadent. From double-faced cotton hoodies to jersey-lined shorts and trim garment-dyed henleys, it's everything you need to add some jet-set chic to your beach wardrobe—without the risk of wiping out. (available at Bloomingdale's)

The Essential
Apolis Activism nails swim-trunk proportions with Kanvas by Katin, a collaboration with the legendary California board-shorts maker Katin. The Los Angeles men's label enlisted Katin's original 82-year-old tailor, Sato Hughes, to ensure an authentic silhouette, then added contemporary touches like softer nylon. ($99;

shirt: courtesy of riviera club; shorts: courtesy of apolis activism
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