Junya Watanabe and Visvim: American Style in Japan

Tuesday, June 01, 2010

The Japanese have a long-standing fascination with classic American fashion, or, as they call the style, ametora. But over the past couple of years that interest has grown into a full-blown obsession. Which means the coolest modern Americana isn't coming from New York or L.A. or anywhere in between—it's coming from Tokyo.

Beams

If you want a crash course in contemporary Japanese style, head to this trendsetting two-story shop in the Jingumae neighborhood. Fred Perry, Acne, and local denim brand Coal Black are part of the store's eclectic mix, along with funky collectibles like miniature Godzillas and side tables made from guitars.
3-24-7 Jingumae, Shibuya-ku, beams.co.jp

Plus by Chausser

Footwear designer Yoichi Maeda's store feels like an old-time saloon. But instead of pulling up a stool for a shot of whiskey, you'll be trying on his vintage-inspired collection of thin-soled shoes. Standouts include tan boots with brown leather insets and black shoes with flaps over the laces.
Tachimura Building, 1-16-15 Ebisu-Minami, Shibuya-ku, chausser.net

Vendor

Tucked away on a cherry-tree-lined street in the Nakameguro neighborhood is one of Japan's most authentic sources for homegrown streetwear. You may need another suitcase after perusing this spacious outlet's supply of yarn-dyed plaid work shirts by Nonnative and oversize chinos by Sasquatchfabrix.
Obadai Building, 1-23-14 Meguro-ku, 81 3 6452 3072; vendor.co.jp

Photograph courtesy of showstudio.com
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