You shouldnít adapt to what people expect you to wear—you should make your clothes your own. For me whatís interesting is to wear the jackets and pants of suits separately.

I think itís distasteful when people buy clothes with logos or brag about what they spend on their clothes. Luxury should be something intimate.

Jewelry is very difficult for men, but they can go a little more extreme with shoes and bags. Wear trainers with a suit and the look completely changes.

I think clothes are more elegant when theyíre nonchalant. You can wear something quite sophisticated but not look too overtly luxurious.

Friday-wear is very typically American. You have this office uniform, and then suddenly itís the weekend and itís the opposite. I think itís better to mix the two and make officewear a little less formal and Friday-wear a little less casual.

When I was younger I used to wear a lot of T-shirts, but now I wear more and more button-down shirts. I think itís actually very cool to just have a lot of really great shirts in a very good fabric.

Itís important that clothes be light when youíre layering. Itís very nice if you wear three jackets instead of one—but not three suit jackets. I mean a shirt and a shirt jacket and another jacket made out of very light fabric. Thereís a richness to that look.

A lot of men are very insecure when it comes to dressing. They ask themselves every morning, ďWhat am I going to wear? Is it the right thing? Does it match?Ē Once they find something they stick to it, and I think thatís a shame. I think men should make a bit more of an effort. They should see clothing not as something necessary but as something fun.

Thereís something modern about dressing up—wearing a shirt and a tie—but in a lighter way. We made ties that were just strips of fabric-—sometimes in the same fabric as the shirt. Itís a new way to wear a tie.

I donít really like wallets. I prefer that you carry your money in your pocket or put everything in a bag and carry it there. Just keep it simple.