Show some personality by mixing and matching patterns and shades—the contrast is what you're after.

Rule #40
Offset a bold tie with a subdued shirt.

Shirt ($335) by Paul Smith London. Tie ($125) by Polo Ralph Lauren.
Rule #41
Modernize your winter knit tie by wearing it with a trim, shortened collar.

Shirt ($295) by Maison Martin Margiela. Tie ($125) by BOSS Selection.
Rule #42
Two variations of the same color always look good together.

Shirt ($495) by Isaia. Tie ($125) by Z Zegna.
Rule #43
When you feel creative, pair dark chambray with a bright, spirited tie.

Shirt ($395) by Ermenegildo Zegna. Tie ($135) by Gant Rugger.
Rule #44
The pattern-on-pattern look is office-appropriate without being predictable.

Shirt ($700) by Brioni. Tie ($125) by Polo Ralph Lauren.