Find Some Rules to Live By
"My father had a couple that have stuck with me to this day. Things like 'Always wear an undershirt' and 'Always carry a handkerchief.' Also, what you wear when you get on a plane is something my parents were big on. I've never worn a pair of shorts on a flight."
Always Test-Drive An Outfit
"It's true when they say, 'Never go to a job interview in something you've never worn before.' It's important to feel like yourself."
Some Clothes Look Better When They're Well Worn
"I have a couple of pairs of Levi's that are 25 years old, easily. They have a certain color that you just couldn't go buy. It's the same with leather. I have one leather bag I carry everywhere. When I first got it, I remember thinking, 'I can't check this, it's going to get scarred up.' But the more I use it, the better it looks."
There's An Art to Breaking In Jeans
"A good thing is to take them to the beach with you. Get down on your knees in the sand and just kind of rub it in. It works great, especially if the sand is a little dirty."
"When I pack, no matter what the trip is, I have only one bag. I try and plan all my outfits around one suit and mix it with one pair of jeans, one pair of pants, and whatever shirts I'm into. Also, my wife was a flight attendant, and she taught me to roll up my clothes instead of folding them because it stops them from wrinkling and saves a ton of space."
Know Your Limits
"I know what my comfort zone is and I try to stay within that. I can't wear tank tops, and I have a hard time wearing sandals. They might look great on other people, but not me."
Reid's 3 Favorite Southern Dishes
The designer is legendary for his down-home hospitality. Here, he shares a few Alabama culinary secrets.
Billy's Breakfast Casserole
"This is my wife's family's recipe. It's eggs, milk, sausage, cheese, sausage, and bread. You just layer the bread to make a base in a casserole dish and then add all the ingredients on top. Put it in the refrigerator overnight and then bake it at about 350 degrees for 45 minutes. It's the best thing ever and very simple."
"It's tomatoes, Parmesan cheese, olive oil, basil, salt and pepper, bacon, mayonnaise, and a homemade pie crust. You slice the tomatoes and layer them inside the pie crust with the other ingredients. Then you just bake it. It's fattening but so, so good."
Spicy Feta Filling
"We grill a lot. One thing we love to do is blend Feta with cilantro, jalapeños, and smoked sausage until it's almost like a paste. Then you can stuff it inside a portobello mushroom and grill it, which is frickin' incredible. Or you can bake a chicken breast or pork loin halfway and then stuff it inside that. It's awesome."
Reid's Sweet Home Playlist
A short drive from Reid's flagship store in Florence, Alabama, lies Muscle Shoals, a musical mecca that has produced some of the most iconic songs of all time. Here, the designer shares his favorites.
1. "I Never Loved a Man (the Way I Love You)" by Aretha Franklin
"Jerry Wexler bringing her here in 1967 really put Muscle Shoals on the map. He also brought Dylan, Willie Nelson, and Paul Simon, but she was the first."
2. "Wild Horses" by the Rolling Stones
"It was written in the bathroom at Muscle Shoals while they were here cutting Sticky Fingers."
3. "Howlin' for You" by the Black Keys
"From their album Brothers, which they recorded here and really helped revive the scene."
4. "Hey Jude" by
"People say the mix of Wilson Pickett and Duane Allman on guitar was the beginning of southern rock."
5. "Sweet Home Alabama" by
"In the lyrics, they mention the Swampers, the band that backed up all the folks who came through here over the years."