Menswear designer Todd Snyder believes a winning wardrobe is rooted in the basics, which he manages to make look and feel anything but. In his collaboration with the sportswear brand Champion, Snyder added a small chest pocket to a classic sweatshirt, elevating it from humble to stylish and grabbing the attention of trendsetting men (not to mention women) and topping holiday wish lists across the country.
Subtle details like this have become the emblem of Snyder's work, and a key reason guys turn to him season after season to help them reimagine the building blocks of their wardrobes.
We stopped by his Manhattan studio to take a peek into his process. Click "enlarge" to view the slideshow of our studio tour and interview with Snyder.