There's just something about Billy. The designer—who splits his time between his home in Alabama and his showroom and studio in New York City—is arguably one of the most charming and genuinely likable men in the industry. Not surprisingly, the aesthetic of Reid's 10 U.S. stores echo his warm, easygoing spirit as well. Where else can you pick up a "Make Cornbread, Not War" baseball cap, shop to the sounds of Reid's musical friends (like Alabama Shakes and The Civil Wars), and gun a shot of bourbon?
But above all, the common thread through Reid's classic, yet luxurious pieces—like the cashmere suits, calfhair peacoats, and velvet pants he sent down the Fall 2014 runway—is versatility and wearability. "I want whatever men buy from me to be their favorite piece," says Reid. "They'll buy that coat and want to wear it every day and break it in, almost like a piece of furniture."
Click "enlarge" to view the slideshow of our tour and interview with Reid.