For Nathan Romano and Carl Cunow, the founders of Onia, launching with swimwear—which many other brands treat as an afterthought or forgo altogether—was a no-brainer. "They're extensions of our own lifestyles," Romano says. "We love going to beaches like the Hamptons and hotels like Miami's Soho Beach House."
But what makes Onia's garments stand out is the duo's exhaustive attention to development, testing, and innovation—the kind of care most designers dedicate to shorts, staples in everyone's closet. And that's exactly the point. "What we offer is essentially a really great walk short," Romano says. "But you can also wear it throughout the day, to go shopping, lounging, or to the pool."