Studio Visit: Onia
Where do you see the line in five years?
Cunow: We see retail stores, but we see them in the right beachy settings, where our customers are actually spending the weekend. We went to a store on Crosby Street, and we went to a store on Madison Avenue, but it didn't work for us. Our customer is in the Hamptons or Miami Beach.
Romano: We always say we want to eventually open remote destination shops. Instead of capturing the guy from New York going to Aruba, we'd open a store in Aruba and get him there. Especially since the majority of our guys forget to pack a swimsuit.