Where do you see the line in five years?

Cunow: We see retail stores, but we see them in the right beachy settings, where our customers are actually spending the weekend. We went to a store on Crosby Street, and we went to a store on Madison Avenue, but it didn't work for us. Our customer is in the Hamptons or Miami Beach.

Romano: We always say we want to eventually open remote destination shops. Instead of capturing the guy from New York going to Aruba, we'd open a store in Aruba and get him there. Especially since the majority of our guys forget to pack a swimsuit.

Rules of Style

Studio Visit: Onia

For Nathan Romano and Carl Cunow, the founders of Onia, launching with swimwear—which many other brands treat as an afterthought or forgo altogether—was a no-brainer. "They're extensions of our own lifestyles," Romano says. "We love going to beaches like the Hamptons and hotels like Miami's Soho Beach House."

But what makes Onia's garments stand out is the duo's exhaustive attention to development, testing, and innovation—the kind of care most designers dedicate to shorts, staples in everyone's closet. And that's exactly the point. "What we offer is essentially a really great walk short," Romano says. "But you can also wear it throughout the day, to go shopping, lounging, or to the pool."

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