Studio Visit: Steven Alan

"Producing things is very rewarding to me. I like being able to visit factories, sell the garments, and meet the end user. I like the whole process."

Like some of the best inventions, Steven Alan's signature Reverse Seam Shirt was the culmination of deliberation and accident. While the reverse French seams and narrow placket were purely intentional, the twisted placket, on the other hand, was happenstance. The result? A button down that's become the building block of many urban closets, and a modern classic.

Alan's deep appreciation of the most minute details, coupled with his keen understanding of how most men shop—"you can't go too far from what men feel comfortable wearing, so you can just push a very little bit"—has helped him create clothes that feel classic yet fresh, and in his words, "just easy."

Click "View Slideshow" below to see the slideshow of our tour and interview with Steven Alan.

—Katie Chang is a writer and shopkeeper based in Brooklyn. Follow her on Twitter at @katieshewrote.

How did you get started?
The business went in the opposite order of what most people think. I started out as a multi-brand retail store, then I started representing designers, then I started doing my own brand. What I wanted was a modern sensibility, but cut with more European lines. Producing things is very rewarding to me. I like being able to visit factories (where garments are constructed), sell the garments, and meet the end user. I like the whole process.

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