All of which puts me at odds with the very essence of how technology is sold these days. And since technology is the Great Grand Future That We All Must Unquestioningly Accept, I sometimes wonder whether my laggard-Luddite tendencies are putting me at odds with the human race itselfif I, in fact, am the doomed, obsolete chunk of gear. So itís reassuring to hear that even though Godin is an expert on this topic, he makes a point of keeping some tech trends at armís length. ďI donít have a BlackBerry, I donít have a TV, I donít text-message, and Iím doing okay,Ē he says. ďIíve made a bright line for myself: If something is going to be helpful to me, like my blog, then Iím going to put 80 percent of my time into that and be the best. If itís something that I see as a diversion thatís going to suck the life out of me, I go cold turkey and refuse to do it. From a business point of view, what we really see is that being good at a technology is better than being mediocre at a lot of them.Ē
In factsurprise!the good news is that playing hard to get in the marketplace only makes you a juicier target for people who want to sell you nice stuff. Without the early adopters, a company canít break into the market. But without me, an ďearly majorityĒ buyer, a company canít create a phenomenon. ďThey donít look at you with scorn,Ē says Godin. ďThey look at you as an opportunityas the sorority sister who no oneís ever been able to score with.Ē And I want to put out. Thatís the irony. I can get very passionate about technology, even though it takes a while for the courtship to heat up. It was only a few days ago, for instance, that I finally succumbed and bought my first handheld. Itís a BlackBerry Pearl, and it was cheap, and when I bust it out on the commuter train, my fellow passengers swoon over it. ďThat is perfectly sensible,Ē Saffo says. ďYou bought the first one that doesnít look dorky. The Pearl looks like an object of desire.Ē
Case closed. Why go home with a common skank when patience will bring you an object of desire? See, just when all those early adopters start getting sick of their toysand hating themselves for dropping another paycheck on a dudIíll be falling in love.