Postcard From Tokyo

After perusing the 2010 Tokyo Designers Week, Nooka's product guru
Matthew Waldman details his personal favorites.

November 8, 2010

There are two things you're likely to spot at the annual Tokyo Designers Week: cutting-edge creations in the fields of industrial, product, and furniture design, and Matthew Waldman. The founder of the forward-thinking American accessories label Nooka, Waldman spends much of his time traveling the world, but he always returns to the Japanese metropolis come fall. It helps that Nooka has a small office in Tokyo and that Waldman spent his twenties there, working as a designer at a local firm by day and as a club bouncer by night. Now Tokyo Designers Week, along with concurrent shows DesignTide Tokyo and Design Touch, lure him back year after year. "I find Tokyo so inspiring, as both a designer and a consumer," he says. Here Waldman describes his top discoveries.

Or-Ita handheld perforator by Makoto Orisaki/Inter Works Lab
"I always tell my designers to prototype in cardboard, but if you want to fold it, it's very difficult. So this solves that problem by perforating it. It's so simple, but brilliant."

Photo courtesy of Makoto Orisaki
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